Campaigns & Social Media

Digisoft Consulting Services

Problem: Digisoft needed to introduce new products and communicate technical features in a simple, visual format.

Solution: Created social media visuals and posters targeting B2B clients and tech-savvy end-users. Each post focused on a product benefit.

Process:

• Developed post themes around use cases
• Designed branded templates for consistency
• Used engagement insights to refine visuals over time

Outcome:

• Helped generate product interest during beta testing
• Posts with visual explanations had the highest engagement
• Designs are now part of their onboarding and pitch assets

Fariji Insurance

Problem: Insurance offerings were being misunderstood or ignored by target customers online.

Solution: Created clear, human-centered visuals explaining coverage types and benefits.

Process:

• Wrote simple captions to pair with designs
• Focused on audience needs: affordability, family, convenience
• Delivered designs in a mobile-friendly format for better sharing

Outcome:

• Increased inquiries through their social channels
• Marketing team reused visuals for offline brochures
• Positive feedback on clarity from management

Akabon Restaurant

Problem: Akabon needed to establish a consistent online presence to attract local food lovers, communicate offers, and increase orders through social media platforms.

Solution:

I developed a content strategy and visual identity tailored to Akabon’s audience, creating branded posts that showcase menu items, prices, and seasonal offers in a clean, appetizing style.

Process:

• Designed social media templates for meals, prices, and specials
• Scheduled and published content on Facebook, Instagram and TikTok
• Responded to audience trends and updated content based on feedback
• Aligned visuals with the restaurant's tone: simple, local, and budget-friendly

Outcome:

• Increased page activity and local awareness
• Helped build customer familiarity with Akabon’s menu and pricing
• Supported the restaurant’s digital presence during key business days

Epiki Tours

Problem: Epiki Tours required a clear and professional digital presence to position itself as a global virtual tourism platform and communicate its value to international audiences and partners.

Solution: I developed a unified brand, content, and communication strategy that aligned Epiki Tours with global tourism standards, sustainability principles, and digital best practices.

Process:

• Established brand positioning and tone of voice for a global audience
• Designed a modern logo and visual identity for digital platforms
• Developed structured website content aligned with ESG and UN Tourism guidelines
• Planned and executed a two-week social media launch across LinkedIn and Facebook/Instagram
• Ensured consistent storytelling around accessibility, sustainability, and cultural connection

Outcome:

• Strengthened Epiki Tours’ brand clarity and global credibility
• Laid the foundation for scalable marketing and partnerships
• Positioned the platform for long-term audience growth and engagement

Systematica

Problem:

Systematica needed social media content that clearly communicated their expertise in systems gap analysis, tailored solutions, and digital systems optimisation to business and organisational audiences. The goal was to simplify technical ideas and build trust in their consultancy services.

Solution:

Created strategic social media visuals and short posts that showcased Systematica’s core strengths systems needs assessment, custom solutions design, and implementation support with a focus on clarity and relevance for decision-makers.

Process:

• Developed content themes around systems efficiency, gap analysis, and client success stories
• Designed branded visuals and templates for consistency and recognition
• Tailored captions to translate technical concepts into accessible business insights
• Used platform engagement metrics to refine content over time

Outcome:

• Improved audience understanding of Systematica’s offerings
• Posts with concise explanations and visuals saw the highest engagement
• Content strengthened professional perception and supported lead inquiries

Graphiclance Kenya

Problem:

Graphiclance Kenya needed a cohesive social media presence to increase brand awareness, showcase their creative graphic design work, and attract clients looking for professional branding, campaigns, event materials, and visual identity solutions.

Solution:

Created tailored social media visuals and content that highlighted key design offerings from logo and branding projects to campaign graphics and editorial materials with a focus on visual storytelling and clarity.

Process:

• Developed content themes around portfolio highlights, design insights, and client success stories
• Designed branded templates to maintain a consistent visual identity across platforms
• Created carousel posts, visual showcases, and short captioned explanations to communicate design value
• Monitored engagement metrics and refined post styles based on performance

Outcome:

• Increased visibility of Graphiclance Kenya’s creative work on social channels
• Visual posts showcasing design projects generated the highest engagement
• Improved brand perception and helped attract new inquiries for design services